What is a wiki?
A Wiki is an online collaborative Web 2.0 tool that allows numerous users to write and edit articles. A wiki can be used to gather information and supports multiple pages and external hyperlinks. Wiki’s are collaborative tools that enable users to build web pages where they can share ideas, edit documents or monitor the status of a project in real-time.
A great example of wiki use in organisation is Nokia. In 2004, Nokia implemented the use of two wiki’s, the first being a collaborative tool to be used for problems solving in particular software design problems. Whilst the other implementation was used to explore an alternative to emails and other collaborative software.
Why use wiki’s?
The use of Wiki’s in organisations is on the increase, due to that more technologies are going online and it enhances collaboration and the sharing of knowledge. This blog post will discuss how wiki’s can be used and implemented to address some key areas the Australian Geoscience Council (AGC) in regards to hosting and attracting a predicted 6,500 delegates to the 34th International Geological Congress (IGC).
Benefits to the IGC by using wiki’s
- Knowledge sharing – By letting members publish their own content with only a few clicks, they would be less likely to with hold the known knowledge and are more likely to share the information.
- Knowledge transfer – Ideas would be exchanged person-to-person, in one step, eliminating distortion and filtering.
- Increased engagement –People that could add and edit content would feel a sense of ownership over their content. Because this leadership would be putting trust in people it would in turn, be more likely to trust the event and the organisers.
- Content Errors– If anyone sees an error, they would be able to fix it immediately, reducing inaccuracies.
The common pitfalls to the IGC by using wiki’s
- Reluctance to edit – some people may reluctant to edit other peoples work
- Familiarity with tool – it may cost time for people to familiarise themselves with new tools
- Need to establish appropriate process – e.g. who can edit what (sensitive document) or company policy
By promoting the wiki and providing a framework of information to work from, the wiki can be a successful way of providing staff, delegates and visitors to the event public information related to the International Geological Congress, activities around the event, and more.
Carlin, D. (2007). Corporate Wikis Go Viral. Retrieved October 7, 2011 Kenney, B. (2008). Seven Strategies for Implementing a Successful Corporate Wiki. Retrieved October 7, 2011 Lynch, C. (2008). Seven Tips to Success with a Corporate Wiki. Retrieved October 7, 2011 TrueReckoning. (2011). Why do we need a Corporate Strategy Wiki? Retrieved October 7, 2011
In previous posts I have discussed blogging and its strategies, though these mainly revolved around personal productivity and online presence. In this blog post, we will discuss the implementation of microblogging in the sense of using it as a strategy in the corporate domain, for the betterment of promotion and keeping the general public at bay with upcoming organisation topics.
What is microblogging?
Microblogging is defined as a being a “broadcast medium in the form of blogging that is different form a traditional blog in that its content is typically smaller in both actual and aggregate file size. It allows user to exchange small elements of content such as short sentences, individual images or video links.” Wikipedia
Whilst there are a number of articles and organisations that promote their own strategies for microblogging I will attempt to outline some simple microblogging strategies for International Geological Congress (IGC). Two great microblogging tools that will be as part of the strategy are FriendFeed and Twitter.
What is the IGC?
IGC stands for International Geological Congress. It is the leading global forum for the Earth sciences. The 34th IGC is to be held in Brisbane, Australia in August 2012, which is to be hosted by the Australian Geoscience Council(AGC). The IGC is the major multi-disciplinary global event for reporting on and discussing the latest geoscientific research, applications and international cooperation.
With the expected turn out projected to be around the 3000-5000 mark, there needs to be at least 6000-7000 to cover the expenditure. In preparation for such a sizable event, there are many challenges the AGC have to overcome and identify for this event to become a success. The biggest challenge of this event is creating a greater interest and promotion for this event. The first step is to create a broader awareness of the event and then promote it is through a social media driver, this is seen as a vehicle that will help to achieve this objective.
One of the biggest contributions that microblogging provides to events such as the IGC is it has the possibility of detailing live updates to its followers as they unfold. This combined with other great tools such Google maps enhances the user experience and gives them up to date information to follow.
Another great method to gain followers and maintain interest is by setting up promotions and providing links to relevant information and websites, videos and other blog posts that are relevant to the delegates attending the IGC. This will attract people who are interested in geoscience to the AGC twitter, where the users will learn more about who the AGC are and what the IGC is.
Though through the use of twitter as a main microblogging strategy how much you get out of it will depend on how much work is being put in. It is therefore important to consider the appropriate information posted and make sure it is relevant, engaging and provide latest news updates for the event, any changes and promotions.
Through the integration of microblogging and other social media networks such as twitter, the AGC will be able to interact and connect with the broader community as well as the delegates that will participate in this event. As the use of microblogging is growing daily, it has the possibility to generate interest and awareness, which can greatly increase the number of delegates that are attending.
34th IGC. (2011). 34th International Geological Congress Organising Committee. Retrieved September 28, 2011 34th IGC. (2011). Relationship Between the International Geological Congress (IGC) and the International Union of Geological Sciences (IUGS). Retrieved September 28, 2011 MarketingTechBlog. (2011). Corporate Blogging Strategies. Retrieved September 28, 2011 Web2Practice. (2010). Microblogging. Retrieved September 28, 2011
Enterprise 2.0 is rapidly growing, many workplaces are now discovering that social media tools such as YouTube, Twitter and Facebook are great for advertising their brand and communicating with customers as well as for company related collaboration and communication. Major organisations such as Microsoft, IBM and Novell and other large corporations, through to even the United States Government are also introducing Enterprise 2.0 tools into the realm of business. By taking a closer look at the increasing adoption of Enterprise 2.0 we will look further into the benefits and risks of how these tools can have an impact.
Productivity & Wisdom of the Masses and Collaboration
Through the use of Web 2.0 tools it leads to easier collaboration and better team effectiveness it can also improve team performance and enhanced trust building, accelerated interaction. Traditionally most work was conducted through email which can sometimes be one sided. Novell has taken to the use of wiki’s as a standard means to facilitate collaboration, documents, articles and idea sharing. This beats the traditional method of email and opens up the so-called “wisdom of the masses” and allows for greater productivity and information sharing.
With Web 2.0 organisations and companies open a platform for their customers to provide feedback through uses of twitter, blogs and facebook. This can prove important with customer relations and opens a path for the company to take on board any creative criticism or other general feedback from their clients.
Having a ‘Social Media Policy’ in place can reduce the risks that are mentioned below, but are not limited to.
This is undoubtedly is the biggest issue within implementing Enterprise 2.0. The major concern is how to use these tools without the risk of an employee purposely or accidently releasing sensitive information about in-house company information. If you allow people to upload/download files to these systems, how will you prevent malicious files from entering your network? While sharing content and information is a great idea, you still have to protect your company, an open system such Facebook or wikis this makes it a challenge to maintain security.
Reputation & Reliability
Introducing Enterprise 2.0 tools into a business, employees now leave the company exposed to unforeseen comments or posts that may tarnish the company’s image. For example, Staff may make negative comments about their company or their clients on public Web 2.0 sites or post up information that is unreliable and incorrectly used or provide unclear or misleading instructions.
A case study produced by Symantec has shown that “The typical enterprise experienced nine social media incidents, such as employees posting confidential information publicly over the past year, with 94 percent suffering negative consequences including damage to their reputations, loss of customer trust, data loss and lost revenue.“
Examples of successful implementation:
McDonalds – A real time blog and feedback awareness platform available once a week for employees
Novell – Uses wikis in a variety of ways across their enterprise for projects, events, logistics and conversation.
Telstra’s 3 Rs of Social Media Engagement - An example of a Social Media Policy; Used by Telstra.
https://wiki.aalto.fi/display/Glostra/Enterprise+2.0+-+Benefits http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01&om_ext_cid=biz_socmed_twitter_facebook_marketwire_linkedin_2011July_worldwide_socialmediaflashpoll http://www.tagmantic.com/sites/portals-and-km-making-wikis-work-at-novell/378899 http://mashable.com/2009/06/02/social-media-policy-musts/ http://en.wikipedia.org/wiki/Enterprise_social_software