Archive for August, 2011
Enterprise 2.0 is rapidly growing, many workplaces are now discovering that social media tools such as YouTube, Twitter and Facebook are great for advertising their brand and communicating with customers as well as for company related collaboration and communication. Major organisations such as Microsoft, IBM and Novell and other large corporations, through to even the United States Government are also introducing Enterprise 2.0 tools into the realm of business. By taking a closer look at the increasing adoption of Enterprise 2.0 we will look further into the benefits and risks of how these tools can have an impact.
Productivity & Wisdom of the Masses and Collaboration
Through the use of Web 2.0 tools it leads to easier collaboration and better team effectiveness it can also improve team performance and enhanced trust building, accelerated interaction. Traditionally most work was conducted through email which can sometimes be one sided. Novell has taken to the use of wiki’s as a standard means to facilitate collaboration, documents, articles and idea sharing. This beats the traditional method of email and opens up the so-called “wisdom of the masses” and allows for greater productivity and information sharing.
With Web 2.0 organisations and companies open a platform for their customers to provide feedback through uses of twitter, blogs and facebook. This can prove important with customer relations and opens a path for the company to take on board any creative criticism or other general feedback from their clients.
Having a ‘Social Media Policy’ in place can reduce the risks that are mentioned below, but are not limited to.
This is undoubtedly is the biggest issue within implementing Enterprise 2.0. The major concern is how to use these tools without the risk of an employee purposely or accidently releasing sensitive information about in-house company information. If you allow people to upload/download files to these systems, how will you prevent malicious files from entering your network? While sharing content and information is a great idea, you still have to protect your company, an open system such Facebook or wikis this makes it a challenge to maintain security.
Reputation & Reliability
Introducing Enterprise 2.0 tools into a business, employees now leave the company exposed to unforeseen comments or posts that may tarnish the company’s image. For example, Staff may make negative comments about their company or their clients on public Web 2.0 sites or post up information that is unreliable and incorrectly used or provide unclear or misleading instructions.
A case study produced by Symantec has shown that “The typical enterprise experienced nine social media incidents, such as employees posting confidential information publicly over the past year, with 94 percent suffering negative consequences including damage to their reputations, loss of customer trust, data loss and lost revenue.“
Examples of successful implementation:
McDonalds – A real time blog and feedback awareness platform available once a week for employees
Novell – Uses wikis in a variety of ways across their enterprise for projects, events, logistics and conversation.
Telstra’s 3 Rs of Social Media Engagement – An example of a Social Media Policy; Used by Telstra.
https://wiki.aalto.fi/display/Glostra/Enterprise+2.0+-+Benefits http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01&om_ext_cid=biz_socmed_twitter_facebook_marketwire_linkedin_2011July_worldwide_socialmediaflashpoll http://www.tagmantic.com/sites/portals-and-km-making-wikis-work-at-novell/378899 http://mashable.com/2009/06/02/social-media-policy-musts/ http://en.wikipedia.org/wiki/Enterprise_social_software
The term ‘blog‘ has been thrown around for a number of years now, but what exactly is blogging? Well ironically this is a blog and i am blogging (or the blogger). The purpose of this post is to show effective strategies on how to blog, make it successful and more importantly why do it in the first place.
So Why Blog it?
There are a number of reasons why people choose to blog, for the most part it is usually a means of expression for the ‘average joe’, a way to show self-expression and to build a reputation as well as providing personal insight into any areas of knowledge e.g. “Technology, Movies, Cars etc.”
Blog came from the term ‘web log‘, blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
To me, this blog is a way to share personal insight, experience and knowledge obtained throughout the duration of my academic years, and mostly about Enterprise 2.0, Web 2.0 and areas in Information Technology
My Blogging Strategy
- Have a topic or theme to write about
- Write the Blog
- Maintaining the blog
- Promote the blog
Creating a Successful Blog
Most new bloggers think that blogging is easy. It is, well the concept is, though what most people fail to grasp is, Blogging:
- it takes time to build an online presence and
- it takes time to research and/or come up with new ideas or concepts and learnt processes
- it takes time and effort to produce quality posts
This is the most important factor in creating a successful blog. You have to provide engaging, interesting and relevant content to your readers for them to want to read your blog and come back for more. Posting regularly is a great way to keep the reader engaged and to broaden your audience, though updating it too much may discourage readers and may become annoying.
Increase your SEO (Search Engine Optimisation) ranking
If your blog does not incorporate any SEO, you will not be found online through web searches. The many hours of work that was put in will have gone to waste. Here are free great ways to get you started in setting SEO for your blog.
There are plenty of ways to promote your blog, friends and family are always a good start. But to broaden your audience the best bet is by using Twitter, Facebook and RSS. Also by reading other peoples blog and leaving comments, more often then not the blogger will vist your blog and hopefully link with you or in return leave a good comment as well.
Job opportunity/Personal Branding
Anyone could read what you write about on your blog. They could be potential clients or your future employer. A blog represents who you are, your interests and likes as well as what you can do. So choose your topics carefully, have a purpose and write your content carefully.
Some example blogs
Here are some recommendations of some great blogs, these are more of the professional standard and are business owned tech website
Neowin: is a technology blog website that focuses on Mac, Windows, Linux and other industry based headlines. Neowin runs under the slogan, “Where unprofessional journalism looks better.”
Engadget: is another technology blog website that more or less focusses on all aspects of the technology industry, this website has numerous bloggers and the information is usually breaking and up-to-date.
I am currently undertaking an undergraduate degree in Information Technology at the Queensland University of Technology, with a major in Networking.
Initially I was sceptical of posting up a blog, though sometimes its good to explore new things.
Enterprise 2.0 may seem out of the realm of my major in Networking though i chose this unit as a way to broaden my area of study and hopefully learn new concepts and themes.
By undertaking Enterprise 2.0 this semester i hope to gain more knowledge in this field and the use of online communal technology in building and maintaining information using social networking tools that will hopefully be of use in the near future.