Enterprise Strategies – Microblogging

In previous posts I have discussed blogging and its strategies, though these mainly revolved around personal productivity and online presence. In this blog post, we will discuss the implementation of microblogging in the sense of using it as a strategy in the corporate domain, for the betterment of promotion and keeping the general public at bay with upcoming organisation topics.

What is microblogging?

Microblogging is defined as a being a “broadcast medium in the form of blogging that is different form a traditional blog in that its content is typically smaller in both actual and aggregate file size. It allows user to exchange small elements of content such as short sentences, individual images or video links.” Wikipedia

Whilst there are a number of articles and organisations that promote their own strategies for microblogging I will attempt to outline some simple microblogging strategies for International Geological Congress (IGC). Two great microblogging tools that will be as part of the strategy are FriendFeed and Twitter.

What is the IGC?

IGC stands for International Geological Congress. It is the leading global forum for the Earth sciences. The 34th IGC is to be held in Brisbane, Australia in August 2012, which is to be hosted by the Australian Geoscience Council(AGC). The IGC is the major multi-disciplinary global event for reporting on and discussing the latest geoscientific research, applications and international cooperation.

With the expected turn out projected to be around the 3000-5000 mark, there needs to be at least 6000-7000 to cover the expenditure. In preparation for such a sizable event, there are many challenges the AGC have to overcome and identify for this event to become a success. The biggest challenge of this event is creating a greater interest and promotion for this event. The first step is to create a broader awareness of the event and then promote it is through a social media driver, this is seen as a vehicle that will help to achieve this objective.

The Strategy!

One of the biggest contributions that microblogging provides to events such as the IGC is it has the possibility of detailing live updates to its followers as they unfold. This combined with other great tools such Google maps enhances the user experience and gives them up to date information to follow.

Another great method to gain followers and maintain interest is by setting up promotions and providing links to relevant information and websites, videos and other blog posts that are relevant to the delegates attending the IGC. This will attract people who are interested in geoscience to the AGC twitter, where the users will learn more about who the AGC are and what the IGC is.

Though through the use of twitter as a main microblogging strategy how much you get out of it will depend on how much work is being put in. It is therefore important to consider the appropriate information posted and make sure it is relevant, engaging and provide latest news updates for the event, any changes and promotions.

Final Verdict

 Through the integration of microblogging and other social media networks such as twitter, the AGC will be able to interact and connect with the broader community as well as the delegates that will participate in this event. As the use of microblogging is growing daily, it has the possibility to generate interest and awareness, which can greatly increase the number of delegates that are attending.



34th IGC. (2011). 34th International Geological Congress Organising Committee. Retrieved September 28, 2011

34th IGC. (2011). Relationship Between the International Geological Congress (IGC) and the International Union of Geological Sciences (IUGS). Retrieved September 28, 2011
MarketingTechBlog. (2011). Corporate Blogging Strategies. Retrieved September 28, 2011
Web2Practice. (2010). Microblogging. Retrieved September 28, 2011

, , , ,

  1. #1 by David on October 11, 2011 - 3:45 am

    I like your idea for setting up promotions and providing links to relevant information, websites, videos, and other blog posts! It’s a good idea that’s sure to get the IGC some wide coverage. I also agree on the importance of getting a wide coverage and broad community! Great post!

    • #2 by danielcosovan on October 14, 2011 - 7:00 am

      Thanks for reading, many organisations fail to see how simple things like these can greatly expand themselves to the broader community!

  2. #3 by Abdullah Alsaleh on October 15, 2011 - 1:35 pm

    Hi Daniel, it is a great point that the information has to be accurate and therefore we understand the importance of quality over quantity. I want to add that IGC should notify people of its Twitter account existence through IGC’s official website. Also, IGC should provide hash tags where people can post particular information using the appropriate hash tags in their tweets. All that to improve the efficiency of using micro-blogging strategy

    Great post and keep up good work mate!

    • #4 by danielcosovan on October 16, 2011 - 7:39 am

      Hi, thanks for your constructive input. Information accuracy + making sure the information is up-to-date is key to a successful event and keeping the delegates happy. I agree with your idea about the hash tag specific tweets.

  3. #5 by bkb90 on October 16, 2011 - 3:34 pm

    Hey Daniel,

    Great post! I like how you have made your blog post flow – introducing this weeks blog, what micro-blogging is, who the IGC are and what your proposed strategy is. This makes it a lot easier to read and understand the message you are trying to get across. I think Twitter is a good micro-blogging tool that should be part of the strategy. I also like how you provided links back to your previous posts and to other links as well.

    Feel free to visit my blog @ http://bkb90.wordpress.com/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: