Archive for October, 2011

Enterprise social networking strategies

In my recent posts I have discussed the use of wikis and blogging strategies in terms of how the International Geological Congress can these great tools towards their advantage. In this post I would also like to continue with strategies by talking about a Social Network strategy using the IGC. But first of all we will discuss what a social network is and consists of, as well as its benefits.

What is Social Networking?

Social networking is a collaborative website of people together in one place. A perfect example of social networking websites is Facebook and Twitter. These two social networking sites are used by millions of people from a broad range of countries and cultures. Social networks like Myspace, Facebook, Twitter and LinkedIn are great ways of keeping in touch with friends and family as well as making new connections with people based on similar interests or professions.

Social Networks and the IGC

When it comes to implementing a Social Network or any web 2.0 tools into your business, it is important to look at how it will meet your needs and goals. A big challenge the IGC faces both approaching the 34th International Geological Congress and while the congress is running is communicating with delegates and attendees before and during the event. In this post I will outline some Social Networking strategies that the IGC can use to create a successful online social networking presents.

The Strategies

It is extremely important to establish some goals before implementing them. The IGC will benefit from this strategy because it is always important to know your goals.

Creating a presence:

With out an online presence there is no real way to promote the IGC, the first step is to create a Facebook page for the event and assign delegates from the IGC to post on it. After the creation the that page it is very important to allocate time for social networking, track and measure your results and review your plan at intervals. Facebook is also a great social tool being used as a place for direct contact to people running the congress, as well as a great place to post comments, questions and feedback related to the event.

Encourage Participation

Social media has the potential to encourage participation amongst the delegates of the events. It can be used for the purpose of making making friends, connections or building brand exposure, networking is also key. One way to encourage attendance of delegates and encourage participation is to provide a way for people to develop connections for future job opportunities. This is where the social media can come into play, you can see what others that have liked on facebook page and who is creating posts and commenting on them. Through this it encourages promotions and participation amongst others who are attending or plan to attend.

Other Strategies identified

  • Track and measure your results
  • Review the current strategies and plans
  • The choice of social networking sites e.g. Facebook, Twitter
  • Allocate time for social networking
  • Participation/Collaboration


Social networking can be a great platform to help facilitate campaign advancements and participation in the events. It is also a great tool used to keep attendees informed and up-to-date with the event so as to not feel “left behind”. Social media can create a platform for a social attendee lists, starts conversations, encourages meet ups, and allows conference organizers to react to issues immediately. Incorporating social into IGC’s conference simply makes the experience better.


How to use Facebook for business and Marketing 
7 essential elements
Social networking
5 Winning Social Media Campaigns to Learn From
How to Build a Social Business 

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Wiki Strategies – IGC & Collaboration

What is a wiki?

A Wiki is an online collaborative Web 2.0 tool that allows numerous users to write and edit articles. A wiki can be used to gather information and supports multiple pages and external hyperlinks. Wiki’s are collaborative tools that enable users to build web pages where they can share ideas, edit documents or monitor the status of a project in real-time.

A great example of wiki use in organisation is Nokia. In 2004, Nokia implemented the use of two wiki’s, the first being a collaborative tool to be used for problems solving in particular software design problems. Whilst the other implementation was used to explore an alternative to emails and other collaborative software.

Why use wiki’s?

The use of Wiki’s in organisations is on the increase, due to that more technologies are going online and it enhances collaboration and the sharing of knowledge. This blog post will discuss how wiki’s can be used and implemented to address some key areas the Australian Geoscience Council (AGC) in regards to hosting and attracting a predicted 6,500 delegates to the 34th International Geological Congress (IGC).

Benefits to the IGC by using wiki’s

  • Knowledge sharing – By letting members publish their own content with only a few clicks, they would be less likely to with hold the known knowledge and are more likely to share the information.
  • Knowledge transfer – Ideas would be exchanged person-to-person, in one step, eliminating distortion and filtering.
  • Increased engagement –People that could add and edit content would feel a sense of ownership over their content. Because this leadership would be putting trust in people it would in turn, be more likely to trust the event and the organisers.
  • Content Errors– If anyone sees an error, they would be able to fix it immediately, reducing inaccuracies.

The common pitfalls to the IGC by using wiki’s

  • Reluctance to edit – some people may reluctant to edit other peoples work
  • Familiarity with tool – it may cost time for people to familiarise themselves with new tools
  • Need to establish appropriate process – e.g. who can edit what (sensitive document) or company policy

By promoting the wiki and providing a framework of information to work from, the wiki can be a successful way of providing staff, delegates and visitors to the event public information related to the International Geological Congress, activities around the event, and more.


Carlin, D. (2007). Corporate Wikis Go Viral. Retrieved October 7, 2011
Kenney, B. (2008). Seven Strategies for Implementing a Successful Corporate Wiki. Retrieved October 7, 2011
Lynch, C. (2008). Seven Tips to Success with a Corporate Wiki. Retrieved October 7, 2011
TrueReckoning. (2011). Why do we need a Corporate Strategy Wiki? Retrieved October 7, 2011

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