In my recent posts I have discussed the use of wikis and blogging strategies in terms of how the International Geological Congress can these great tools towards their advantage. In this post I would also like to continue with strategies by talking about a Social Network strategy using the IGC. But first of all we will discuss what a social network is and consists of, as well as its benefits.
Social networking is a collaborative website of people together in one place. A perfect example of social networking websites is Facebook and Twitter. These two social networking sites are used by millions of people from a broad range of countries and cultures. Social networks like Myspace, Facebook, Twitter and LinkedIn are great ways of keeping in touch with friends and family as well as making new connections with people based on similar interests or professions.
Social Networks and the IGC
When it comes to implementing a Social Network or any web 2.0 tools into your business, it is important to look at how it will meet your needs and goals. A big challenge the IGC faces both approaching the 34th International Geological Congress and while the congress is running is communicating with delegates and attendees before and during the event. In this post I will outline some Social Networking strategies that the IGC can use to create a successful online social networking presents.
It is extremely important to establish some goals before implementing them. The IGC will benefit from this strategy because it is always important to know your goals.
Creating a presence:
With out an online presence there is no real way to promote the IGC, the first step is to create a Facebook page for the event and assign delegates from the IGC to post on it. After the creation the that page it is very important to allocate time for social networking, track and measure your results and review your plan at intervals. Facebook is also a great social tool being used as a place for direct contact to people running the congress, as well as a great place to post comments, questions and feedback related to the event.
Social media has the potential to encourage participation amongst the delegates of the events. It can be used for the purpose of making making friends, connections or building brand exposure, networking is also key. One way to encourage attendance of delegates and encourage participation is to provide a way for people to develop connections for future job opportunities. This is where the social media can come into play, you can see what others that have liked on facebook page and who is creating posts and commenting on them. Through this it encourages promotions and participation amongst others who are attending or plan to attend.
Other Strategies identified
- Track and measure your results
- Review the current strategies and plans
- The choice of social networking sites e.g. Facebook, Twitter
- Allocate time for social networking
Social networking can be a great platform to help facilitate campaign advancements and participation in the events. It is also a great tool used to keep attendees informed and up-to-date with the event so as to not feel “left behind”. Social media can create a platform for a social attendee lists, starts conversations, encourages meet ups, and allows conference organizers to react to issues immediately. Incorporating social into IGC’s conference simply makes the experience better.
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