Posts Tagged Enterprise 2.0 Risks

Enterprise social networking strategies

In my recent posts I have discussed the use of wikis and blogging strategies in terms of how the International Geological Congress can these great tools towards their advantage. In this post I would also like to continue with strategies by talking about a Social Network strategy using the IGC. But first of all we will discuss what a social network is and consists of, as well as its benefits.

What is Social Networking?

Social networking is a collaborative website of people together in one place. A perfect example of social networking websites is Facebook and Twitter. These two social networking sites are used by millions of people from a broad range of countries and cultures. Social networks like Myspace, Facebook, Twitter and LinkedIn are great ways of keeping in touch with friends and family as well as making new connections with people based on similar interests or professions.

Social Networks and the IGC

When it comes to implementing a Social Network or any web 2.0 tools into your business, it is important to look at how it will meet your needs and goals. A big challenge the IGC faces both approaching the 34th International Geological Congress and while the congress is running is communicating with delegates and attendees before and during the event. In this post I will outline some Social Networking strategies that the IGC can use to create a successful online social networking presents.

The Strategies

It is extremely important to establish some goals before implementing them. The IGC will benefit from this strategy because it is always important to know your goals.

Creating a presence:

With out an online presence there is no real way to promote the IGC, the first step is to create a Facebook page for the event and assign delegates from the IGC to post on it. After the creation the that page it is very important to allocate time for social networking, track and measure your results and review your plan at intervals. Facebook is also a great social tool being used as a place for direct contact to people running the congress, as well as a great place to post comments, questions and feedback related to the event.

Encourage Participation

Social media has the potential to encourage participation amongst the delegates of the events. It can be used for the purpose of making making friends, connections or building brand exposure, networking is also key. One way to encourage attendance of delegates and encourage participation is to provide a way for people to develop connections for future job opportunities. This is where the social media can come into play, you can see what others that have liked on facebook page and who is creating posts and commenting on them. Through this it encourages promotions and participation amongst others who are attending or plan to attend.

Other Strategies identified

  • Track and measure your results
  • Review the current strategies and plans
  • The choice of social networking sites e.g. Facebook, Twitter
  • Allocate time for social networking
  • Participation/Collaboration


Social networking can be a great platform to help facilitate campaign advancements and participation in the events. It is also a great tool used to keep attendees informed and up-to-date with the event so as to not feel “left behind”. Social media can create a platform for a social attendee lists, starts conversations, encourages meet ups, and allows conference organizers to react to issues immediately. Incorporating social into IGC’s conference simply makes the experience better.


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Benefits and Risks of Enterprise 2.0

Enterprise 2.0 is rapidly growing, many workplaces are now discovering that social media tools such as YouTube, Twitter and Facebook are great for advertising their brand and communicating with customers as well as for company related collaboration and communication. Major organisations such as Microsoft, IBM and Novell and other large corporations, through to even the United States Government are also introducing Enterprise 2.0 tools into the realm of business. By taking a closer look at the increasing adoption of Enterprise 2.0 we will look further into the benefits and risks of how these tools can have an impact.


Productivity & Wisdom of the Masses and Collaboration

Through the use of Web 2.0 tools it leads to easier collaboration and better team effectiveness it can also improve team performance and enhanced trust building, accelerated interaction. Traditionally most work was conducted through email which can sometimes be one sided. Novell has taken to the use of wiki’s as a standard means to facilitate collaboration, documents, articles and idea sharing. This beats the traditional method of email and opens up the so-called “wisdom of the masses” and allows for greater productivity and information sharing.

With Web 2.0 organisations and companies open a platform for their customers to provide feedback through uses of twitter, blogs and facebook. This can prove important with customer relations and opens a path for the company to take on board any creative criticism or other general feedback from their clients.


Having a ‘Social Media Policy’ in place can reduce the risks that are mentioned below, but are not limited to.

Information/Company Security

This is undoubtedly is the biggest issue within implementing Enterprise 2.0. The major concern is how to use these tools without the risk of an employee purposely or accidently releasing sensitive information about in-house company information. If you allow people to upload/download files to these systems, how will you prevent malicious files from entering your network? While sharing content and information is a great idea, you still have to protect your company, an open system such Facebook or wikis this makes it a challenge to maintain security.

Reputation & Reliability

Introducing Enterprise 2.0 tools into a business, employees now leave the company exposed to unforeseen comments or posts that may tarnish the company’s image. For example, Staff may make negative comments about their company or their clients on public Web 2.0 sites or post up information that is unreliable and incorrectly used or provide unclear or misleading instructions.

A case study produced by Symantec has shown that “The typical enterprise experienced nine social media incidents, such as employees posting confidential information publicly over the past year, with 94 percent suffering negative consequences including damage to their reputations, loss of customer trust, data loss and lost revenue.“

Examples of successful implementation:

McDonalds – A real time blog and feedback awareness platform available once a week for employees

Novell – Uses wikis in a variety of ways across their enterprise for projects, events, logistics and conversation.

Telstra’s 3 Rs of Social Media Engagement – An example of a Social Media Policy; Used by Telstra.


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